🇨🇾 Product Marketing Manager

📍 Location: Cyprus, Limassol

A team with successful experience in developing its own wearable electronics and achieving successful sales in international markets is working on launching a new product – a mobile device for monitoring cardiovascular health at home.

The product is currently at the MVP stage: several thousand devices have been sold, and an app for data analysis has been developed.

Our client is looking for a specialist who will help refine the product, develop a promotion strategy, and lead the process of launching the product into key markets.

Responsibilities:

• Conduct comprehensive market research on home and mobile health tracking devices and disease diagnosis.

• Study the market for health, fitness, and biohacking applications.

• Identify key competitors and outline their promotion strategies, sales channels, pricing policies, promotional offers, and collaborations.

• Propose a product concept for market entry, determine the optimal feature set, and refine the device design and ergonomics as necessary.

• Suggest a monetization model for the device and app.

• Develop a promotion strategy.

We Expect:

• At least 3 years of experience in product marketing.

• Knowledge of methods for conducting product and marketing research.

• Proficiency in working with marketing analytics and understanding of metrics.

• Experience in launching new products to market will be an advantage.

• Proficiency in English sufficient for research and communication with partners.

We Offer:

• Relocation assistance to Cyprus: flight expenses, temporary accommodation in apartments, and work visa organization.

• Official employment.

• Salary is negotiable and depends on your experience and skills.